Hopefully at some time in the life cycle of your home business you will need to consider growing your company
When determining the optimum selling price, start-ups tend to look at what the competition charges and then offer their product at a slightly lower price in the hope of attracting customers.
How will your Home or Small business survive if you are incapacitated, even for short period of time?
The whole idea behind starting a home business is to launch yourself with the absolute minimal risk.
Small business owners often feel that they are subjected to bullying tactics to reduce their price, simply because they are a small company
Unless you are continuously increasing your selling price, which will ultimately result in lost customers, your only option of maintaining a reasonable profit margin is to keep reducing your cost base.